~color me Depends.....
|Skirt (worn as dress): Vintage Koret, Thrifted ~ Jacket: JC Penny ~ Shoes & Belt: Franco Sarto and Michael Kors via TJ Maxx|
As I age, I become a target. Seems like I'm a target to alot of things: Cereal, teeth whitening, line fillers, cleaners, pet supplies, spanx, support bras..... but not so much the fashion industry. In fact, you know who's targeting me NOW? DEPENDS undergarments!!! THOSE commercials show an middle age woman (40ish) sashaying down the street, swinging her purse with a look of satisfaction on her face. And why? Because she feels completely secure and pretty in her fashion colored Depends undergarments for light bladder leakage protection!!! Yeah, you're REALLLLLY luring me in there, Depends! I guess you figure, "At her age, the last thing on her mind is pretty shoes. She's just trying to keep from PEEING herself!"
So why am I not looked at as a prize by the fashion industry? Probably because I'm not as impressionable as I used to be. I'll be honest. When I was younger, I was much more easily swayed by labels and what was popular in fashion magazines. If I had the money, I'd spend it on trendy shoes or the latest cropped pants. Heck, who didn't want to look like Madonna? ! My whole Dion's Pizza paycheck on rubber bracelets and lace leggings? YOU GOT IT! That was NOT. A. PROBLEM! But now, I'm much less impressionable. It's going to take much more than a pretty girl in the latest overpriced frock to make me part with my cash. I no longer want so badly to look like someone I'm not, and frankly that makes me a good bit more difficult to market to.
I love that about maturity. Sure, television, magazines, media tells you you're past your prime; but I just smile knowingly to myself. Past my prime?! I'm just getting started! I'm just figuring out who I am. I'm enjoying the lessons that my more impressionable years taught me. My best years are still ahead and that's FABULOUS because NOW is pretty amazing anyway!
So Mr Marketing Exec, don't waste your advertising money trying to get me to purchase overpriced trinkets and handbags and make me believe it's going to change my life. I'll keep my life how it is and YOU keep the CHANGE!